20,000+

classes and activities

2006

helping families since

0%

commission on bookings

20

years of awards

💻

1st platform

🏆

1st awards

📣

1st PR campaign

✅

1st association

1

Pick your subscription

Monthly or annual, from £5.99+VAT.

2

Your listing done in minutes, no typing

Just give Alice, our listing helper, your website. She writes your listing for you, with your days, times, prices and photos. You check it and press Save.

3

That’s it!

Families find you with our new search, and we match you with local families and email them your details too.

💡 Why it matters: think B2AI, not B2C

• Families are already using AI to search and get recommendations.
• AI-led search for local services, kids’ classes included, is set to grow.
• Listings AI can read easily get recommended earlier.

😁 Why we keep AI happy

• AI trusts established platforms like What’s On 4 Kids.
• Your listing gives AI clear, structured information about your classes.
• Credibility by association makes AI more confident recommending you.

💬 Just ask

Parents and grandparents type what they want, like “something calm for a 2 year old near Lydney on Saturday”, and our search sets the filters for them.

🗺️ On the map

Results show on a map as well as a list, so families can see what’s close to home, school or nursery.

⭐ Good matches

Members see “A good match for” their child on classes that suit their age, so the right families notice you.

📅 Book, share, add to calendar

Every result has buttons to book with you, share with friends and add your class to their calendar.

✍️

Fill in from your website

Give Alice your website and she fills in your listing: description, days and times, prices, venues, photos and more. No typing it all out from scratch.

🔔

Keeps you up to date

Switch on website checks and Alice reads your website every night. If your days, times or prices change, she emails you so you can update your listing.

⭐

Listing score

Every listing gets a score with tips on what to add next, so families have everything they need to choose you.

✏️

Change all your listings at once

Change a description, photos, social links or badges on every listing in one go, with a preview first.

💬

Ask Alice

Got a question about your account? Ask Alice on any page and she’ll answer straight away, or pass you to our team.

👍

You’re in control

Nothing changes without your say so. Your content stays yours, and you can turn Alice off any time.

🆕

New classes, sent to the right families

When your listing goes live, it’s sent to members near you whose children are the right age and have matching interests.

🔁

A second chance for established classes

Each email also includes 2 or 3 local classes families might have missed. Listings that are recently updated and well filled in come first.

📅

Saved to their week in one tap

Families can favourite your class or add it to their My classes schedule straight from their alerts, and find it again in their account.

📊

See the numbers

Your dashboard and each listing card show how many families your listing has been sent to in email alerts.

🏠

Your own page, made for you

One page with all your live classes, your venues on a map, your logo and a short description written for you from your class details. It appears as soon as your first class is live, and updates itself the moment your classes change.

🔗

One link for everything

Put it in your Instagram, Facebook or TikTok bio, on your Google Business Profile, in WhatsApp groups and emails. Each of your class listings links to it too. No website? Your page can be your website.

🏅

Find us on What’s On 4 Kids badges

Six badge designs for your website, emails and socials, linked to your page. Show families you’re trusted, the UK’s first children’s activities platform since 2006.

📱

Share in one tap, with a QR code

Ready-made posts for Facebook, WhatsApp, X and LinkedIn, an Instagram story picture, and your own QR code to print on flyers, posters and banners.

🤝

What’s On 4 Kids Connect

Suppliers recommended by other providers, many with offers just for you, plus industry events and webinars, all in your account.

🚀

A helping hand to get started

A simple checklist in your account takes you from choosing your package to sharing your page, with Alice the bee helping at every step.

📅

Fixed price monthly subscriptions

Rev up, pause, swap or cancel any time with one click, like when you’re full or over the summer.

From £5.99+VAT a month. No commission, ever.

📖

Bookings couldn’t be easier

Add a ‘Book’ button to your own booking system. Parents book exactly as they do now, and we take 0% commission.

ThinkSmart Software customer? Plug your bookings straight in. Find out more →

👀

Show off what you do with style - and ease

Catch parents’ eyes with images, video, icons and a photo and bio of your team.

Add, edit, clone and track your activities on the go, or let Alice fill them in from your website.

Use monthly boosts to top the search results for 3 days.

⚡

Smarter search and automatic matching

Families search in their own words and see results on a map. Members don’t even have to search! Once they add their child’s age, interests and location, matching activities appear on their home page.

And every week we email them new classes near them, so yours can land straight in their inbox.

❤️

Get your share of the love

Parents tap the heart to show their love and save you to their favourites.

We’ll let you know as the love grows!

🚀

Franchisor looking for GROWTH?

Advertise and control your whole network from one platform, with a Trusted National Name feature page.

See franchise plans →

📧 Help by email

Our lovely concierge team are experts. Set up your account and they’ll be in touch.

Concierge request

📞 Talk to a real person

Not AI, a real human! Book a Discovery Call with Nicki, who’s helped hundreds of providers for over 10 years.

Book a call

YELLOW

£5.99

+VAT a month

Sign up monthly

BLUE

£19.99

+VAT a month

Sign up monthly

⭐ BEST VALUE

RED

£39.99

+VAT a month

Sign up monthly

🎛️

Exclusive franchise portal

📣

Social media posts

🌍

Trusted national name feature page

✓ Priority adverts on What’s On 4 Kids and Generations

✓ Generations training for your network, powered by Kidztivity

✓ Automatic matching to 25,000+ members

✓ Structured data that AI tools trust

✓ One master listing: same brand, photos and wording everywhere

✓ Update once, change every advert instantly

✓ Alice, our listing helper, for every franchisee

✓ Link to your own booking system

✓ Show your TRUSTIST reviews

✓ Insights across your whole network

✓ Franchisees manage their own local details

Trusted National Name ⭐

Every franchisor gets a Trusted National Name feature page to make your business opportunity stand out.

Share your programmes, achievements and growth, and join our social media campaigns all year round.

📖

Bookings just got easier

Every advert has a ‘Book’ button linked to your own booking platform.

ThinkSmart Software customers can fully integrate bookings, so parents book instantly. Find out more →

📍

Nationwide control with local details

Franchisees add local info, a photo and bio, and manage their own adverts.

Monthly boosts put them top of search for 3 days.

🏅

Promote your achievements

Show your CAA, ICAP and BFA badges across every advert.

New achievement? Amazing! Add it everywhere instantly.

⭐

TRUSTIST Reviews

Franchisees can add their TRUSTIST star banner to every advert.

🚀

Fast and flexible - and much, much more!

Create eye-catching adverts in minutes with images, video and your bio.

We match you with local parents and grandparents, and link to your booking system.

🤝

Trusted by millions since 2006

It’s more than tech. For 20 years we’ve helped millions of parents find the right classes, and celebrated the best with our National Children’s Activities Awards.

We helped set up the not-for-profit Children’s Activities Association and National Children’s Activities Week, and launched Innovate UK-backed Generations.

👍

Lovingly cared for by a team of parents

Sam Godfrey-Moore founded us in 2006, looking for a flexible job around a new baby.

We’re still a small, caring team of parents working from home to help you every way we can.

Nationwide Video Ad

A 10-second video ad in our nationwide search results, plus social media promotion.

£50+VAT per month

Social Media Package

3 posts across all our social channels to promote your classes.

£50+VAT per campaign

BOOK HERE